As Meta Stumbles, Major Advertisers Are Finding Other Platforms Do the Job Just as Well


Meta has long sold itself as a magic advertising machine. It brings brand marketers billions of eyeballs and features advanced tech that powers lower-funnel conversions. The company is a priority in every advertiser’s media budget, even as scandals have damaged its reputation. But in its fourth-quarter earnings call in February, its pedestal atop the media ecosystem seemed a little less stable.