Kroger unveils ‘store of the future’ with more hi-tech options for customers

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Kroger Co. unveiled its “store of the future” Thursday, testing the concept in Greater Cincinnati, according to Louisville Business First. Cincinnati-based Kroger launched the new store concept first at its Monroe store just off Ohio 63 on Heritage Green Drive about a week ago but made it official with a ribbon-cutting ceremony Thursday morning.The changes involve the way customers check out. The new concept gives customers a variety of options that include a group of Kroger’s new high-tech modes of checkout as well as the traditional low-tech methods.”We think it’s going to be game-changing,” Kroger spokeswoman Erin Rolfes told LBF. “What customers are going to see that’s very different from other stores is that front end where they check out.”Customers at the Monroe store now have the ability to use Kroger’s KroGo carts that have built-in scales and cameras. They enable customers to scan groceries as they shop, pay at the cart and completely skip the checkout line. Kroger, the nation’s largest traditional supermarket operator, has tested those high-tech carts in a few markets.Additionally, customers can use the belted self-checkout lanes Kroger has also tested recently in a few markets, including at some stores in Greater Cincinnati, Rolfes said. Those are similar to Kroger’s typical self-checkout lanes but they have conveyor belts that are useful for larger orders. If two people are shopping, one can scan the items and the other can bag them.The Louisville division of Kroger includes about 115 Kroger stores in Kentucky, Southern Indiana, and Southern Illinois with over 19,000 employees. Kroger is one of the region’s largest employers, and it owns more than 43% of the grocery market share in Greater Louisville.For more on the new Kroger concept and a photo slide show, you can read Louisville Business First’s entire article here.

Kroger Co. unveiled its “store of the future” Thursday, testing the concept in Greater Cincinnati, according to Louisville Business First.

Cincinnati-based Kroger launched the new store concept first at its Monroe store just off Ohio 63 on Heritage Green Drive about a week ago but made it official with a ribbon-cutting ceremony Thursday morning.

The changes involve the way customers check out. The new concept gives customers a variety of options that include a group of Kroger’s new high-tech modes of checkout as well as the traditional low-tech methods.

“We think it’s going to be game-changing,” Kroger spokeswoman Erin Rolfes told LBF. “What customers are going to see that’s very different from other stores is that front end where they check out.”

Customers at the Monroe store now have the ability to use Kroger’s KroGo carts that have built-in scales and cameras. They enable customers to scan groceries as they shop, pay at the cart and completely skip the checkout line. Kroger, the nation’s largest traditional supermarket operator, has tested those high-tech carts in a few markets.

Additionally, customers can use the belted self-checkout lanes Kroger has also tested recently in a few markets, including at some stores in Greater Cincinnati, Rolfes said. Those are similar to Kroger’s typical self-checkout lanes but they have conveyor belts that are useful for larger orders. If two people are shopping, one can scan the items and the other can bag them.

The Louisville division of Kroger includes about 115 Kroger stores in Kentucky, Southern Indiana, and Southern Illinois with over 19,000 employees. Kroger is one of the region’s largest employers, and it owns more than 43% of the grocery market share in Greater Louisville.

For more on the new Kroger concept and a photo slide show, you can read Louisville Business First’s entire article here.

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