Top 5 best metaverse activations ranked: May 5, 2022


No. 3: Degree: Degree Metathon

In an effort to raise awareness around inclusivity in the metaverse, Degree hosted a marathon—the Degree Metathon—in Decentraland. Supported by Paralympian Blake Leeper and hip-hop artist Fat Joe, the virtual race included access to prostheses, running blades and wheelchairs for avatars to use during the race, as well as accessible structures featuring ramps. The event aimed to raise awareness around disabled communities in the metaverse and encourage brands entering it to provide inclusive options in their experiences, such as diverse body customization, non-binary identifiers and captions-on-audio content.